Tag Archives: Digital Marketing

Mar
26
2023

Direct From Website Audio Recording & Digital Marketing

Content on the internet and in the world of digital marketing is created and shared in different formats such as…

  • Email
  • Video
  • Audio
  • Text
  • Animations
  • Images

Audio [in the form of Podcasts, Voicemails, Interviews, Customer Feedback etc etc] is one of the principle means of digital marketing communications and the ability for businesses to be able to capture the full sentiments of their customers through voice is on the rise.

Traditionally customers are able to leave a voicemail for businesses by [of course] using their phones; these voicemails will be picked up by the relevant personnel and acted upon accordingly. Customers [or prospects] visiting the company website are able to leave an email via the contact page is all well and good and does work however; at times one is not able to fully convey their feeling through the use of the written word alone.

It is with this last point in mind that we look at companies taking in messages from clients as a matter of course and, using these audio recordings along with all of the inflections and emotions that one is able to provide through the human voice alone as a key component of their digital marketing strategy development and execution.

Giving clients the ability to leave audio recordings [whether it be a simple 30 second voicemail or 5 minute customer satisfaction feedback request] is an aspect of business strategy that will give any company an edge of its competitors. Bear in mind that we are talking about using audio recordings from an ongoing strategic perspective, encouraging customers to leave feedback that we as business owners are able to use for marketing development purposes.

So from the simple 30 second voicemail to a 5 minute customer feedback; providing website visitors with the ability to record audio right from the website using whichever computing device they happen to be using e.g..

  • Desktop
  • Tablet
  • Smart Device
  • Mobile Phone

… we have established will give a competitive advantage to the company in question within the market place that they are operating within.

There are other categories of business use that can also benefit from the ability to record audio without having to use special software or expensive recording equipment as in most cases the microphone within the computing device will be more than adequate enough to provide high quality audio.

Interviewers and Podcasters are on category of user that can benefit from sitting down in whichever location they happen to be in and straight from the computer to the cloud, record and archive audio recordings. In this case we are talking more about 30 minutes up to around an hour of audio going straight to the cloud.

One of the great advantages of this method is that at any time one can access the dashboard and download the voicemails, interviews, podcasts or customer feedback recordings and edit and use for whichever purpose as per the business use requirements.

As we continue to see the world of digital marketing itself evolve, audio will continue to play an important part and; giving clients the ability to effortlessly record audio via the company website can only serve to enhance any company’s digital marketing efforts.

Feb
06
2023

Facebook Ads Management: Newer Way Of Marketing Your Product!

Marketing a product efficiently and effectively will always gain good profit. There are various approaches in marketing your product.

Advertisements through media and newspapers are some of the traditional approach for marketing your products. With the advent of internet, marketing business has found itself many newer ways of advertisement. Facebook advertisement is one such method of advertisement. Facebook is a popular social networking website which is used by almost every internet user. The probability of your product getting a reputation is higher through social network advertisement since all the users stop by the social network website every now and then. This is advantageous since one can reach out to different people each day.

There are millions of Facebook users in the internet. That’s why this approach is the best among many marketing techniques. Direct marketing business is one of the businesses that have succeeded using Facebook. The people involved in direct marketing have got many customers through this networking site. Thus Facebook came up with an innovative idea for helping those who would like to advertise in this social media. They brought up a tool which will manage thousands and thousands of advertisements. The Facebook Ads management helps in managing the ads. Facebook advertising has obtained fame and is a perfect gateway for gaining good profit.

How to start a business using Facebook Ads manager will be the first question that arises when one wants to advertise in this website. There are two ways of advertising in this site. One you can be your own boss and market your product or you can outsource your business to top digital marketing people who constantly study the market and aim at targeted customers. If you want to advertise yourself, then you should follow three steps. Initially you should build your own page. There is an option to create a page in the Facebook website. Then you can post your ads and promote your business. You can add pictures and rates of your product in this page.

If you are outsourcing your business, then go for a trustworthy client. There are two types of charges involved here. They are cost for per thousand impressions and cost per click. In the cost per click payment is made for every click on daily basis. Thus Facebook is an influential online marketing tool and many people have benefited out of this marketing technique. This method is an ultimate method of attracting many people and turns them to be your customers.